Wiles

BRAND VISUAL LANGUAGE DEVELOPMENT - LOGO DESIGN - ART DIRECTION - PHOTOSHOOT DIRECTION AND ASSISTANCE - SOCIAL MEDIA DESIGN - ALBUM DESIGN - PRINT DESIGN AND PRODUCTION

PHOTOGRAPHER — Deklan Michie
BAND MEMBERS — Kate Cunningham, Josh Cunningham, Shayne Monteiro, Brian Miller

Born from heartbreak, made of prairie dirt and pink chrome, Wiles is Vancouver’s premier indie-folk band that draws a picture of sentimental reflection to fuel their newfound feminine wiles. Think: Canadian flatland-femme-fatale backed by 3 men with facial hair—and yes, they’re all wearing pink.

Building the brand

Initial moodboards for Wiles included splashes of illustrative pink chrome, 3d elements, and mixed serif and sans-serif classic typefaces.

Brand Moodboard
Inspiring Elements

Keywords
Muted-but-still-hot pink
Modern mixed with classic
Feminine, but not dainty

Promo Photoshoot Moodboard
Kate Solo

2024
05/17/2024

The Brand

COLOUR

LOGO 2D

LOGO 3D

Photoshoot 1 — Kate Solo

Using the color contrast of natural green foliage against her signature pink, this photoshoot highlights the theme of nostalgia, a dreamy recollection, and a surreal experience of the feminine poet in a world that can often seem foreign.

GRAPHIC EDITS

Social Debut Posts

Photoshoot 2 — Bring out the Band

Photoshoot 2 consisted of playful, dynamic group shots featuring a statement mylar background. These shots were fun, less serious, focusing on the groups on stage dynamic rather than the tone of the music like the first promo shoot.