Mill Street Brewing — 1 in 12
ASSISTANT PACKAGING DESIGN - ILLUSTRATION - PRODUCTION
CREATED AT WILL CREATIVE
CREATIVE DIRECTOR — Nick Richards
ASSOCIATIVE CD — David Lidiard
1 in 12 is a New-England style IPA that comes with a twist — both in form and in function. 1 in 12 utilizes the softer tangy flavour of Phatasm Powder created from Sauvignon Blanc grapes, creating an underlying and unexpected depth to the general profile. It also serves a deeper purpose: Only 1 in 12 brew masters are women, and even fewer are women of colour.
This design worked to highlight inequity in the industry, and backed up Mill Street’s commitment to diversity. Customers were prompted via QR code to explore the 1 in 12 site, which highlights the women who made 1 in 12. Additionally, Mill Street created a 20 000 dollar scholarship to help BIPOC women become brew masters.
Mill Street’s Video Campaign
NOTE: Although I was responsible for the illustration used throughout this video, I did not have a hand in producing the video itself. I included it to feature the awesome women who created this beer, and to highlight their process.
1 IN 12 IN THE WILD
