Clearview Demolition is a Vancouver based company that brought us one of my favorite projects to date. When pitching this project, the client came to us saying something along the lines of “I want to make something dumb,” and I lit up. Those are my favorite words to hear.

Using his ideas, inside jokes from the company, and a classic traditional tattoo style, we created stickers for the employees to decorate their hardhats with. The result was a collection of cheeky, ironically hyper-masculine stickers that resembled traditional Sailor Jerry tattoos.